Branding - 2015/2016
Branding is the part of design course. I got this course in the third semester. I've got loads of knowledge about advertising a product with branding. The picture in above is one of my personal projects to branding Iced Tea product. I used hand-lettering on the logo, then digitaling on the computer. I make that project because I have free time, so I practice about make a logo and branding. It a fun process.
Balekambang Park - Brand Story
Balekambang Park is the one iconic park in Solo, Central Java. The history of this park is a symbol of parents loving to their daughter. Balekambang Park was built by KGPAA Mangkunegara VII for his daughter GRAy Partini and GRAy Partinah on 21 October 1921. There is two sculpture of these two daughters. This park is divide into two areas with name as his daughter, Partinah Bosch is part of the city forest and Partini Tuin is part of the water pool. Here the Graphic Standart Manual Book of Balekambang Park.
Bolling Bread - Brand Story
Bolling bread is a modification name of traditional snacks in Solo called Bolang Baling. It made from flour dough with sesame seeds on the top. It looks like bomboloni from Italy, but the differences are bolang baling have authentic characteristics with sesame seeds on the top. The taste is sweets but not really sweet. It can buy in the traditional market in the morning. Bolling bread is the innovation of bolang baling, that I modified in flavor, size, and customer target. It is a difficult course of design major I think, that I must more research about rebranding products, consumer research and makes it an advertising strategy. The final exam of this course is making a miniature of ambient media advertising for the product. I've made the graphic standard manual book include advertising strategy and for the miniature ambient media advertising, I've made replica of "Bolling Bread" from clay, then the above of bread, I mix it chairs miniature. The concept of ambient media is you feel the joy when eating the premium traditional snacks of Bolling Bread. That's ambient media ads placed in city walk, parks, also mall. The targetted audience is young people with 18-28 years old, have active, dynamic behavior, up to date, loving culture also traditional snacks, living in the central city. but, is it possible for another range of target audience. The vision of rebranding is to keeping traditional snacks still exist and young people can love more the traditional snack of Indonesia.
